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Opinion 'Star Trek: Discovery' goes boldly in a new direction for Season 3. But no one is better positioned to take on Disney+ than Viacom’s Nickelodeon and MTV. Even Apple TV+ is getting in on the act, scooping up the rights to the “Peanuts” holiday specials. HBO Max’s first big success came via family-friendly superhero film “Wonder Woman 1984,” and is planning to supplement its “Looney Tunes” and “Sesame Street” with even more kid-friendly titles. Netflix has also tacitly acknowledged the war for subscribers goes through parents with its ever-expanding “ Netflix Family” section. One of the unspoken drivers of Disney+’s success is its promise of a walled garden – an app that will entertain your kid for hours without needing supervision. Parents are desperate to keep their children entertained. Restarting with a new name made sense - and allows the streaming network to begin again with a new focus, this time on Viacom holdings Nickelodeon and MTV.Īmid the pandemic, a new focus has emerged. By 2020, it had finally started making inroads with subscribers, mostly with “Star Trek” titles like “Picard.” But the success of Disney+ and the brand confusion of HBO Max pushed trends away from naming streamers after TV call signs in favor of the fancier movie studio brands. The company could have just added all of Viacom’s programming and film library to CBS All Access right away.

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